Sitecore wins Web Idol competition at J Boye Conference

The annual J Boye Conference held in Denmark focused on web content management, web strategy and user experience. One highlight was an interactive, crowd pleasing "Web Idol" bake off demo fest with multiple web CMS vendors showing their best 7 minute interactive demo.

For the second year in a row Sitecore won it all, with an engaging and light-hearted demo of user interaction on a Sitecore website. Lars Petersen of Sitecore, with his two alternate 'personas' rocked the house with a true life personalization-driven web form and landing page for a fun-filled beer party.

Check it out here on YouTube.

If Sitecore can do this is 7 minutes , imagine what a few weeks of work will result in!

The opening keynote was deliver by psychologist BJ Fogg, of Stanford University's Persuasive Technology lab. Fogg is an expert in online persuation and in understanding how technology is used to influence peoples behavior. It is significant that a well known researcher and innovator like Fogg was featured at this conference. Clearly it speaks to how important it is for web CMS systems to have persuasive abilities, adapt to their visitor's needs, and encourage and influence behavior.