The Pitch that curved around the earth

Don't you appreciate things done well? I got a pitch a while back that was perfect, and it happened to also pull in the sales leaders at Sitecore from around the world at the same time. We all thought it looked like an ideal answer, and like a magnetic star pulling our little metal vessels in multiple countries, we got sucked into a consistent orbit.

The product being pitched was actually a GeoIP lookup service that lets you know who is on your website. The sales guy from the GeoIP service did a great job of simulating who our desired prospects would be, and made a nice report of them enbedded in the emails he sent out. And he wrote about the value of knowing what organizations were on your website, what they were interested in, and learning about it -presto! instantly!- directly to you and all the sales team regardless of location on the globe.

I had over 6 emails from our sales leaders - let's see, North America, Denmark , Australia, the U.K, Netherlands and more- all demanding that we get something like this! ...Why aren't my own ideas met with this enthusiam? :-)

Anyway, our product development guys and gals had actually already been thinking about this, and our enthusiasm fastracked this aspect into the first part of our Online Marketing Suite (OMS). But beyond identifying who is on the website and what pages they went to, our full Suite tells where they came from, what they searched for, what they need, and whether they had a successful experience on our website.

The OMS is great for all our web stakeholders. And now we are addicted. And our sales team? You should see the Hall of Fame pitches they are throwing with this- all around the world!