Found- the Missing Middle Class of leads

I recently penned a piece about discovering visitors that quite frankly I had been missing on our own website. Yes, sad as it is to admit, visitors who were interesting in learning and doing more with my company were being (unwittingly) ignored. But isn't that a typical marketers life? Learning what an idiot you've been yesterday and getting better every day? Seems to me that if you can try to find your mistakes before the competition and everyone else does, you are OK! Of course throwing in a few good new ideas now and again sure helps.

Anyway, I was trying to decide how to describe these 'missed leads' and decided to call them the Missing Middle Class. Of course the reference here is to what we often see, that there is a concern that we're getting more super rich people and more poor people and fewer inbetween. Now this isn't an economics blog, nor a political blog, just a business marketing blog emphasing all things online. So why choose the Missing Middle Class? Well, because they are really important. They form the backbone of every successful economic system in history (nor an historical blog...), and in fact every emerging and exciting economy (including China and India) all are trying to build this very group, viewing it as critical to success.

And they are critical for your website. So to learn more about how I view these leads and how we then successfully identified and reached out to them, you may want to check out my article in Online Strategies Magazine.